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For decades, the BMW logo has been a symbol of luxury, performance, and engineering excellence. Its simple yet iconic design—a black, blue, and white roundel—has remained largely unchanged since its inception. However, in recent years, a growing trend has emerged among car enthusiasts: customizing the BMW logo. Whether it's for personal expression, enhancing a vehicle's aesthetic appeal, or simply standing out in the crowd, more and more BMW owners are opting to modify this iconic emblem. But what drives this trend, and how does BMW, as a brand, view these alterations? The Appeal of Customization Customization has always been a...

n a world where logos are often mass-produced and lack personality, the art of crafting a truly original signature logo stands out as a beacon of creativity and individuality. At Raffiera Design, we take pride in our meticulous process that transforms a simple pencil sketch into a fully realized 3D emblem. This journey from sketch to 3D model not only ensures that each logo is one-of-a-kind but also imbues it with character and uniqueness that can’t be replicated by generic, font-based designs. Step 1: The Pencil Sketch - Where It All Begins Every great design starts with a blank sheet...

The Bugatti logo is one of the most iconic symbols in the automotive world, representing a legacy of luxury, performance, and exquisite craftsmanship. Over the years, the logo has evolved, reflecting the brand's journey through the annals of automotive history. This post takes you on a visual journey through the various iterations of the Bugatti logo, highlighting the key design changes and what each version signifies in the context of Bugatti's growth and innovation. 1. The Origins: Ettore Bugatti’s Vision (1909-1920s) The story of the Bugatti logo begins with Ettore Bugatti, the brand’s founder, who established the company in 1909....

BMW, a brand synonymous with luxury, performance, and engineering excellence, has a logo that is as iconic as the cars it adorns. The BMW badge, with its simple yet powerful design, has been a symbol of automotive excellence for over a century. As the brand has evolved, so too has its logo, reflecting changes in design trends, technology, and the brand’s own identity. This post takes a closer look at the history of BMW’s badge, how it has evolved over the decades, and the design philosophy behind the latest simplified logo. The Birth of an Icon: The Early Years The...

Alfa Romeo's emblem is more than just a logo; it is a symbol that encapsulates the brand’s rich heritage, its Italian roots, and its journey through the automotive world over more than a century. The evolution of this emblem reflects the brand’s ability to honor its traditions while embracing the changes necessary to remain relevant in an ever-evolving industry. In this blog post, we’ll explore the history of Alfa Romeo’s emblem, highlighting the key changes it has undergone and how the 2015 redesign strikes a perfect balance between tradition and modernity. The Origins: A Symbol of Milanese Pride Alfa Romeo’s...